Responsibilities

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals
• Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
• Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
• Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
• Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets

Requirements

• 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
• Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
• Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
• Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets
• Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
• Develop and scale a full-funnel performance marketing approach — from upper-funnel demand generation to lower-funnel activation
• Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
• Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey
• Leverage a best-in-class measurement framework — including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing — to accurately assess media ROI and guide investment decisions
• Drive paid media instrumentation from current levels to industry-standard 60–80% enablement across partner platforms

Benefits

• Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.