Senior Director, Media & Growth

Responsibilities

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals
• Media Strategy & Planning
• Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
• Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
• Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership

Requirements

• 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.