Senior Director - Martech Innovation

Orlando, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive enterprise Martech strategy and platform management to scale automated, personalized campaigns.

  • Own the Martech roadmap and cross-functional alignment
  • Must-have: 10+ years in Martech or digital marketing ops
  • Standout: Leadership of a cross-functional Martech team with enterprise scope

Job Description

Responsibilities

  • Martech Strategy & Roadmap - Execute and evolve the enterprise Martech roadmap to support scalable, automated, and personalized marketing campaigns.
  • Martech Strategy & Roadmap - Evaluate and implement emerging Martech capabilities to maintain competitive advantage.
  • Martech Strategy & Roadmap - Ensure seamless integration between Martech platforms, CRM systems, data platforms, and AI‑enabled tools.
  • Martech Strategy & Roadmap - Support vendor evaluation, platform governance, and contract management in partnership with leadership.
  • Platform Management & Innovation - Lead the development and optimization of automated, scalable marketing workflows across channels.
  • Platform Management & Innovation - Design and operationalize personalization frameworks leveraging analytics, segmentation, and data science.
  • Platform Management & Innovation - Enable efficient lead routing, nurturing, and customer engagement across the full funnel.
  • Platform Management & Innovation - Partner with Technology and Data teams to ensure infrastructure reliability, data quality, security, and compliance.
  • Platform Management & Innovation - Drive experimentation with new channels, AI capabilities, predictive journeys, and intelligent targeting.
  • Team & Stakeholder Management - Lead and develop a high performing team of Martech product owners, technical marketers, and platform specialists.

Requirements

  • Bachelor0s degree in Marketing, Information Systems, Business, or a related field required; advanced degree preferred
  • 10+ years of experience in marketing technology, digital marketing operations, or Martech
  • 3+ years of experience leading teams or complex cross-functional initiatives
  • Proven experience implementing and scaling sophisticated Martech stacks in a regulated or enterprise environment
  • Strong understanding of CRM systems, CDPs, marketing automation platforms (e.g., SFMC), and AI-enabled tools

Preferred

  • Experience with AI-enabled marketing tools and data science concepts

Benefits

  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
  • 1 company-paid Volunteer Time Off day
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Newrez LLC

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Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. We believe the lending business isn't about financial transactions — it's about people.© 2025 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013 (www.nmlsconsumeraccess.org). Doing business as Newrez Mortgage LLC in the state of Texas. Alaska Mortgage Lender License #AK3013. Arizona Mortgage Banker License #919777. Licensed by the Department of Financial Protection & Innovation under the California Residential Mortgage Lending Act. Loans made or arranged pursuant to a California Finance Lenders Law license. Massachusetts Lender #ML-3013. Licensed by the N.J. Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. Additional licenses available at www.newrez.com. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. Loans secured by a lien against your property. Application required and subject to underwriting approval. Not all applicants will be approved. Interest rate subject to change due to market conditions. If you do not lock in a rate when you apply, your rate at closing may differ from the rate in effect when you applied. Upfront mortgage insurance premium may be rolled into new loan amount. Important information relating specifically to your loan will be contained in the loan documents, which alone will establish your rights and obligations under the loan plan. Fees and charges apply and may vary by product and jurisdiction. Call for details. Terms, conditions, and restrictions apply. This site is not authorized by the New York State Department of Financial Services. No mortgage loan applications for properties located in the state of New York will be accepted through this site.

Founded in 2008
Fort Washington, Pennsylvania, USA
5K employees (178 in marketing)
53% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$402
Traffic Source Mix
Search
19.6%
Direct
74.3%
Referral
5.8%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
173 (3% of company)
Median Career Experience
12 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

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