Responsibilities

• Work consultatively with marketers to support marketing campaigns: contact list creation/updates, journey consultation and building; social campaign target lists; and Salesforce marketing lead management.
• Improve campaign execution workflows and automation.
• Optimize lead management, scoring, and lifecycle processes.
• Ensure data quality and system hygiene.
• Drive platform evaluation and implementation within ABA’s MarTech stack: - Web content management and personalization (e.g., Sitecore, Optimizely) -Data platforms (CDPs, data warehouses) - Support implementation of new platforms to integrate with current MarTech stack: - Salesforce CRM and Marketing Cloud - Analytics tools (e.g., Google Analytics, BI platforms) - Other ABA applications such as LMS, OneLogin, etc. - Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems, such as CRM, Learning Management, email bulletins, and IAM. - For features and releases, lead Salesforce on integrated applications, represent the MarTech stack to provide consultation and testing support.
• Drive the vision, roadmap, and governance of the marketing technology stack to bring together multiple technologies to create one unified view of a customer.
• Evaluate the releases and manage platforms (CDP, MAP, etc.) to deliver the vision of a unified customer profile.
• Represent marketing and business to prioritize and scope new features, capabilities and emerging technologies (such as AI) that align technology decisions with business and marketing goals.
• Maintain data governance and data quality.
• Partner with data teams to ensure accurate segmentation and insights.

Requirements

• Bachelor’s or advanced degree in a related field.
• 10+ years of experience in marketing technology, marketing operations, or a related field.
• Strong experience managing complex MarTech stacks.
• Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
• Deep understanding of data architecture, integrations, and APIs.
• Proven leadership and cross-functional collaboration skills.

Preferred

• Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
• Experience with Nimble, a Salesforce CRM platform for associations.
• Familiarity with privacy regulations (GDPR, CCPA).
• Experience in B2B and/or high-growth tech environments.
• SQL or basic technical fluency.
• Experience with SDLC principles and practices.