Senior Director, Marketing Technology at American Bankers Association | District of Columbia, USA | $94K/yr – $162K/yr

Senior Director, Marketing Technology

District of Columbia, USA (On-site)

$94K/yr – $162K/yrSenior Level10+ years expFull time

Posted 1 month ago

Job Summary

Lead Marketing Operations, Platform Management and integration, and MarTech strategy, owning data & analytics programs and cross-functional initiatives across the tech stack.

Oversee complex MarTech stacks, data integrations, and API strategy
Partner with product, engineering, and marketing teams to drive data-driven decisions
Define governance and operational excellence across data and analytics

Job Description

Responsibilities

Marketing Operations
Platform Management & Integration
MarTech Strategy & Leadership
Data & Analytics
Cross-Functional Collaboration

Requirements

Bachelor’s or advanced degree in a related field.
10+ years of experience in marketing technology, marketing operations, or a related field.
Strong experience managing complex MarTech stacks.
Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
Deep understanding of data architecture, integrations, and APIs.
Proven leadership and cross-functional collaboration skills.

Preferred

Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
Experience with Nimble, a Salesforce CRM platform for associations.
Familiarity with privacy regulations (GDPR, CCPA).
Experience in B2B and/or high-growth tech environments.
SQL or basic technical fluency.
Experience with SDLC principles and practices.

American Bankers Association

3.8 Glassdoor

American Bankers Association is a banking trade association of community, regional, and money center banks, holding companies, savings associations, trust companies, and savings banks. American Bankers Association provides training and education programs, information products, professional certifications, and technical services to its members. The company was founded in 1875 and is headquartered in Washington, District of Columbia.

Washington, District of Columbia, USA

588 employees (61 in marketing)

www.aba.com

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