Responsibilities

• Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments.
• Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes.
• Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.
• Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome.
• Drive studio traffic, appointment conversion, and customer return across the Studs footprint.
• Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.
• Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution.
• Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy.
• Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.
• Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising.

Requirements

• 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
• 3+ years of people leadership experience, including direct management of senior-level reports.
• Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine.
• Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising.
• Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business.
• Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth.
• Experience managing creative development across in-house teams and external agency partners.
• Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes.
• Based in New York and able to work from the HQ office on a hybrid schedule.

Benefits

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)