Responsibilities

• Drive strategic positioning and creative direction for all branding, collateral, video, public relations, advertising, events, and digital marketing campaigns to differentiate ProMach’s Labeling & Coding Group and product brands
• Collaborate with the senior leadership team, including the VP of Sales, General Managers, Sales Leaders, Product Managers, and Engineering teams, to identify industry trends and business development opportunities that drive profitable growth through innovative and effective marketing solutions
• Lead and develop Marketing Directors at various locations
• Drive PR opportunities for the delivery of press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise to strengthen product brands
• Drive new aftermarket marketing campaigns to promote consumables, upgrades, parts, and service programs sales growth with active and inactive customer base segments
• Direct the development and implementation of effective product marketing launches to ensure commercial success of new products and solutions

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 10 years’ experience in marketing, communications, or public relations with demonstrated success; preferably in the packaging or a B2B industry
• Experience in the development, implementation, and management of brand identity standards
• Experience in managing and working with remote team is an asset
• Experience with CRM and marketing automation systems
• Expertise in Adobe Creative Suite of software, with advanced knowledge and use of Photoshop, Illustrator, InDesign, and Premiere
• Self-directed, works well in team environment
• Ability to travel as needed (25%)

Benefits

• There's no monopoly on good ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career.
• In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck.
• Pro Mach is a drug-free workplace.
• ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.