Senior Director, Marketing Strategy

USA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive the creation and delivery of customized marketing proposals by coordinating cross-functional teams to translate client needs into compelling RFP responses.

  • Own end-to-end development of custom marketing proposals from ideation to final delivery.
  • Must-have: Minimum 7+ years of professional marketing experience across multiple verticals.
  • Standout: Cross-functional leadership across Sales, Design, Branded Content, and Activation.

Job Description

Responsibilities

  • Oversee the development of custom marketing proposals from initial ideation through final delivery.
  • Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.
  • Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.
  • Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors.
  • Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand.
  • Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products.
  • Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process.
  • Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched.
  • Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution.
  • Maintain internal tracking and organizational systems as they relate to proposals and pre-sale KPIs.

Requirements

  • Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field preferred.
  • Minimum 7+ years of professional marketing experience, preferably within integrated marketing across multiple verticals, including but not limited to digital, influencer marketing, experiential, and integrated marketing.
  • At least 1+ year in people management and leadership experience
  • Experience in building decks (proficiency in Google Slides, PowerPoint or similar proposal building software)
  • Strong writing, editing, and storytelling skills; able to simplify complex concepts for client-focused messaging.
  • Exceptional organizational ability and proven experience managing multiple deadlines simultaneously.

Benefits

  • Eligibility for performance bonuses
  • Choice among six health insurance plans
  • Dental and vision insurance
  • 401k retirement savings plan with company matching
  • Flexible PTO and work remotely
  • Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
  • Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
  • Summer Fridays
  • FSA and HSA offered
  • Life insurance
Her Campus Media logo

Her Campus Media

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our properties include Her Campus, Spoon University, College Fashionista, the InfluenceHer Collective, and Generation Hired!

Founded in 2009
Boston, Massachusetts, USA
1.5K employees (1,078 in marketing)

Traffic Signals

Monthly Visitors
34.2K
Traffic Source Mix
Search
14%
Direct
35%
Referral
6.7%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
1,037 (69% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50K
Last Raise
$50K
Grant, 14 years ago

Funding History

  • Oct 2011
    Grant • $50K

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