Responsibilities

• The Senior Director, Marketing Strategy, leads strategic pursuits and produces high-quality marketing proposals, presentations, client-facing RFPs, and other sales enablement materials to aid in the growth of Her Campus Media’s brand and partnerships.
• Oversee the development of custom marketing proposals from initial ideation through final delivery.
• Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.
• Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors.
• Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand.
• Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products.
• Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process.
• Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched.
• Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution.