Responsibilities

• Develop and execute the company-wide B2B marketing strategy across Torticity’s portfolio of products and services.
• Define and maintain a unified market narrative that connects multiple business lines under a single, differentiated brand.
• Establish category positioning that strengthens Torticity’s leadership within the legal technology and legal operations market.
• Evaluate market trends, customer needs, competitive dynamics, and growth opportunities to inform strategic direction.
• Serve as a strategic advisor to executive leadership on market positioning, customer behavior, and growth initiatives.
• Build and lead the product marketing function, including positioning, messaging, packaging, sales enablement, customer research, and competitive intelligence.
• Develop messaging frameworks that translate complex technology-enabled legal services into clear and compelling value propositions.
• Ensure consistency across all customer-facing communications, campaigns, and brand experiences.
• Lead win/loss analysis, market segmentation, ideal customer profile development, and customer insights initiatives.
• Drive alignment between product strategy, market needs, and go-to-market execution.

Requirements

• 10+ years of B2B marketing experience, including 5+ years in senior marketing leadership roles.
• Demonstrated success building and scaling product marketing, brand, or integrated marketing functions.
• Experience developing and executing go-to-market strategies across multiple products, services, or business lines.
• Strong expertise in positioning, messaging, segmentation, ideal customer profile development, competitive intelligence, and sales enablement.
• Proven ability to connect marketing investments to pipeline growth, customer acquisition, and revenue outcomes.
• Experience leading brand strategy and narrative development for complex B2B organizations.
• Exceptional written, verbal, and executive communication skills.
• Strong analytical and strategic thinking capabilities with a data-informed approach to decision-making.
• Experience building and leading high-performing marketing teams and external partners.
• Ability to thrive in ambiguous, fast-changing, and high-growth environments.

Nice to Have

• Experience in legal technology, legal operations, professional services, healthcare technology, or other regulated industries.
• Experience supporting B2B2C business models.
• Experience launching category-defining products or entering new markets.
• Experience working within AI-native or technology-enabled organizations.
• MBA or advanced business-related degree.
• Familiarity with plaintiff law firms, litigation services, or legal operations.

Benefits

• Medical, dental, vision, and health insurance coverage
• Life insurance and short/long-term disability insurance
• Flexible Spending Accounts
• Comprehensive support for every unique path to parenthood
• 401k plan
• Employee Assistance Program
• Holiday Pay, including 11 paid holidays
• Flexible PTO and Discretionary Time Off for balance and personal needs