Responsibilities

• Lead and partner with a team of marketing strategy experts to deliver programs that drive commercial performance for priority segments.
• Brief and manage high-impact upper, mid and lower-funnel programs to drive consideration and market share for brands and hotels.
• Be accountable for performance outcomes, including analysis, measurement, and evaluation of key initiatives.
• Partner with Marketing Centers of Excellence & Regional Marketing to set direction for category strategy and integrated plans.
• Identify core research, analytics, and metrics to power insights and inform creative development.
• Coordinate with Media Strategy, Planning and Social Media to plan media strategies and learning agendas.
• Oversee day-to-day marketing budget management with forecasting and priority setting across initiatives.
• Deliver insight-driven storytelling of performance to garner stakeholder support.
• Translate business objectives into actionable integrated marketing plans across a matrixed organization.
• Partner with cross-functional experts to direct, optimize, and manage marketing plans.

Requirements

• Seven (7) years of Marketing Strategy experience
• Five (5) years of experience leading people and cross-functional teams, ideally including remote teams
• Experience in All-Inclusive and/or Resorts category with understanding of guest decision journey
• Experience working with both marketing and commercial stakeholders to balance brand and commercial needs
• Travel 25%
• Experience leading brand marketing and go-to-market strategy, including upper-funnel plans
• Experience leading B2B and trade marketing strategy (partner enablement, co-marketing, channel/trade planning)
• Strong ability to operate in a global, matrixed environment with multiple stakeholders

Preferred

• Bilingual English/Spanish
• Global hospitality company or similar segment leadership experience
• MBA
• Leadership in franchising
• Leadership in a matrixed organization

Benefits

• Exceptional Hospitality Starts with You
• In-house Commercial Services team supporting Hilton's sales, revenue management, call center, and analytics
• Unmatched perks and benefits including travel perks and stock purchase program
• 110 nights of discounted travel through Go Hilton travel program
• Employee stock purchase program with 15% discount
• Paid parental leave for eligible team members
• Caregiving concierge services
• Crisis concierge for practical and emotional support
• Mental health resources and EAP access
• Generous PTO and health & welfare benefits
• Retirement plans to support your future