Responsibilities

• Own full-funnel marketing: demand generation, inbound, outbound, and lifecycle
• Build content that speaks to founders and SMB owners—landing pages, case studies, product launches, lifecycle emails
• Identify and test channels (SEO/AEO, communities, partnerships, referrals, paid ads) and double down on winners
• Define what success looks like for Freedom's marketing function and build the playbook others follow

Requirements

• Experienced in B2B marketing with real hands-on work—whether content, growth, demand gen, or product marketing
• Preferably from high-growth technology startups (in-house, not agency)
• Resourceful problem-solver who ships fast and learns faster than you plan
• Strong writer who understands what resonates with founders and small business owners
• Metrics-driven and comfortable owning outcomes with incomplete information

Benefits

• Shape the marketing function from day one—you define channels, build the playbook, and grow the team
• Meaningful equity as an early team member with compensation to match
• A high-impact GTM challenge: your work directly affects customer activation and referral loops, not just top-funnel
• Small founding team, fast decisions, direct access to customers and impact
• Help American small business owners succeed and make health benefits more accessible to their teams