Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Become a trusted advisor to client leads and senior clients and consult on Originals program strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level, and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the performance of Originals marketing toward client business goals
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Ensure the delivery of timely, impactful ongoing performance reporting (Trailer, weekly, post-campaign wrap reports)

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to paid media, including budgeting, revenue forecasting, ROI development. Channels of coverage include Paid Social (Meta, TikTok et al), YouTube, CTV (Samsung, Peacock et al) and Linear TV
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Experience in paid media analytics and data-driven advertising across multiple channels
• Strong ability to translate analyses into actionable client recommendations

Preferred

• Experience in paid media analytics in the Entertainment category is desirable, but not required
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave