Responsibilities

• Shape and influence innovative marketing strategies that elevate brand positioning, drive global awareness, and drive leads and revenue to The Ritz-Carlton Yacht Collection.
• Ensure all marketing initiatives embody the brand’s values and deliver a cohesive, aspirational narrative across channels.
• Act as steward of brand culture, reflecting the essence of The Ritz-Carlton—delivering distinctive experiences and storytelling that resonate with discerning audiences.
• Partner with The Ritz-Carlton Yacht Collection CMO and other key leaders to develop strategies that grow the business and enhance the guest experience.
• Partner with internal Marriott teams within Data & Analytics, Sales, and others to grow the yacht business by leading initiatives such as the Clean Room project, Land & Sea Operations Programing, and developing marketing and experiential partnerships.
• Act as a brand ambassador, align marketing efforts with the overarching vision and business objectives of the master Ritz-Carlton Brand.
• Priorities: 1) support the strategic direction and execution of the brand marketing strategy and multi-year planning efforts; 2) direct the execution of the brand marketing priorities by cross-functional resources; 3) drive brand performance.
• Develop and oversee the Brand Marketing Strategy & Multi-Year Planning, Brand Extension’s Positioning, Visual Identity, and communication tools to ensure consistent execution.
• Partner with the yacht team to optimize Global Brand Marketing and Messaging Strategy with top funnel and lower funnel focus.
• Manage MI owned channels to merchandise the yacht (Marriott.com, Bonvoy App, Bonvoy Emails).

Requirements

• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
• 10+ years’ relevant experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance
• Relevant marketing and brand experience

Preferred

• 5+ years of experience in the luxury category, preferred.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.