Drive integrated organic content, social, and paid media strategy to support pipeline and brand presence.

• Oversee organic social media across platforms, ensuring consistent brand presence and audience engagement
• Oversee content production including social posts, case studies, thought leadership, and editorial content
• Drive PR and earned media efforts including editorial pitching, press relationships, and securing trade/industry coverage
• Develop and place thought leadership content on behalf of Spiro’s senior leaders
• Align organic, earned, and paid efforts so content has a clear path from creation through amplification
• Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, and trade/industry publications
• Manage paid media budget allocation with accountability for spend efficiency and ROI
• Develop audience targeting, creative testing, and bidding strategies
• Negotiate and manage trade publication media buys, including sponsorship packages and digital placements
• Direct agency partners on paid media execution and hold them accountable to performance targets

Responsibilities and requirements are listed in the original sections.