Responsibilities

• Lead the Marketing Performance & Optimization team, establishing the vision, operating model, governance, and day-to-day ways of working for a new embedded optimization capability.
• Build a faster insight-to-action model that turns performance signals into concrete recommendations, budget shifts, channel adjustments, creative learnings, and measurable outcomes.
• Optimize paid media investment and performance across major channels, partnering with media, regional marketing, finance, analytics, and agency teams to ensure spend is continuously evaluated and redeployed toward the highest-value opportunities.
• Diagnose and improve digital direct commerce performance, identifying opportunities across web, mobile, CRM, media, and other growth channels to accelerate revenue and conversion outcomes.
• Define, test, and scale growth channels by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling what works.
• Establish a clear operating cadence for the team, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
• Build and maintain marketing tagging and tracking methodology in partnership with Marketing Technology team.
• Create accountability against goal delivery, ensuring optimization work is tied directly to business outcomes rather than reporting activity alone.
• Translate complex performance data into clear executive narratives and recommendations that help senior leaders make decisions about marketing investment, channel strategy, and growth opportunities.
• Partner closely with Strategy, Insights & Analytics, Finance, Media teams, Regional Marketing leaders, and Agencies to ensure measurement, investment decisions, and optimization actions are connected and aligned.

Requirements

• Twelve plus (12+) years of experience in marketing performance, media strategy, digital commerce, growth marketing, marketing analytics, or related commercial leadership roles.
• Demonstrated experience managing or influencing large-scale marketing investment decisions across paid media, digital, CRM, mobile, web, or performance channels.
• Strong understanding of marketing ROI, incrementality, attribution, media measurement, audience strategy, and performance optimization.
• Experience turning data and insights into practical actions that improve business outcomes.
• Experience building or leading cross-functional operating models across marketing, analytics, finance, agencies, and commercial teams.
• Simplify complex performance topics and influence senior stakeholders.
• Demonstrated leadership of teams, including building new capabilities, setting priorities, and creating accountability in matrixed organizations.
• Comfort operating in ambiguity and standing up new ways of working where roles, processes, and decision rights need to be clarified.

Preferred

• Experience in hospitality, travel, retail, loyalty, ecommerce, or another multi-channel consumer business.
• Experience working in a global or regionally matrixed organization.
• Familiarity with Marketing Mix Modeling, incrementality testing, media optimization tools, customer data platforms, and agency performance management.
• Experience connecting creative testing and media optimization to commercial outcomes.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next
• *Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.