• Lead and optimize the end-to-end enterprise marketing operating model, ensuring alignment across planning, prioritization, execution, governance, and performance management.
• Establish clear processes, decision rights, and accountability structures across marketing and key partner functions.
• Serve as the central orchestrator across teams, channels, platforms, and stakeholders to ensure coordinated, efficient execution.
• Translate strategic priorities into scalable operational plans that enable business growth and marketing effectiveness.
• Implement and manage Marketing Resource Management (MRM) capabilities, including budget planning, forecasting, resource allocation, capacity management, and vendor governance.
• Drive operational transparency and financial discipline across marketing investments, resources, and priorities.
• Ensure clear linkage between marketing investments, execution activities, performance outcomes, and business objectives.
• Develop frameworks that optimize resource utilization, improve productivity, and enhance return on marketing spend.
• Design and implement AI-enabled workflows and automation capabilities that enhance efficiency, scalability, and execution quality.
• Advance automation across campaign orchestration, content operations, personalization, and decision-support processes.

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.