Responsibilities

• Partner with the CRO and Segment CEOs to define and own the global marketing vision, strategy, and multi‑year roadmap aligned to company growth objectives
• Translate business and revenue priorities into a cohesive marketing operating model that scales globally
• Architect and execute a comprehensive brand strategy that sharpens EQ’s positioning and differentiates us in competitive, regulated markets
• Elevate EQ’s presence through thought leadership, flagship campaigns, content, and events that reinforce credibility and trust
• Build and scale a global demand generation engine that delivers predictable, measurable pipeline and revenue impact
• Design integrated, full‑funnel programs across digital, ABM, paid media, email, events, and partnerships
• Partner closely with Sales, RevOps, and Product Marketing to align ICPs, messaging, targeting, and GTM execution
• Build, lead, and develop a high‑performing global marketing team with clear accountability and ownership
• Establish performance metrics, attribution models, and reporting frameworks that connect marketing activity to revenue outcomes
• Drive a culture of experimentation, learning, and continuous improvement grounded in data

Requirements

• Bachelor’s degree in Marketing or a related field
• 10+ years of senior marketing leadership experience, ideally in B2B, SaaS, fintech, or regulated industries
• Proven track record of building and scaling demand generation and brand platforms that drive revenue
• Deep understanding of full‑funnel marketing, pipeline analytics, and attribution
• Hands‑on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Strong cross‑functional leadership skills with demonstrated success partnering with Sales and Revenue Operations
• Experience leading global or multi‑regional teams (North America and Europe preferred)
• Builder’s mindset: comfortable with ambiguity, energized by creation, and motivated by impact

Benefits

• EQ is a Top Employer in the UK, US, and India, offering meaningful work and real career growth
• You’ll join a global, collaborative team focused on innovation, trust, and long‑term value creation
• Flexible work options, competitive compensation, wellness benefits, and a people‑first culture that supports success inside and outside of work