Marketing Coordinator
DSI Holdings Corporation
Aurora, CO (Remote)
$50K/yr - $60K/yrIn-houseSalaryMid level4+ years exp.
4 hrs ago
Senior Director, Marketing & Marketing Access - North America
Miami, FL (Remote)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
Job Summary
Own NA marketing and market access, turning cross-functional collaboration into a measurable path to portfolio growth and patient access.
- Growth & cross-functional leadership: Align branding, digital, analytics, content, and communications to market access and commercialization goals.
- Team building and execution: Build and mentor high-performing teams to deliver integrated, ROI-focused campaigns.
- Evidence, pricing, and payer readiness: Partner with Medical Affairs and Commercial teams to generate evidence and optimize pricing and reimbursement for adoption.
Job Description
Responsibilities
- Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
- Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
- Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
- Define KPIs, manage budgets, and optimize marketing effectiveness and ROI
- Lead omnichannel commercial initiatives, including conferences, KOL engagement, advocacy programs, and business development support
- Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
- Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
- Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required
- Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
- 7+ years of experience in healthcare product marketing and commercialization
- 3+ years of experience leading and developing marketing teams
- Strong expertise in strategic planning, branding, product launches, and market analysis
- Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
- Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes
- Requires bilingual English proficiency (if applicable in the role description)
Preferred
- MBA or other advanced degree preferred
- Experience in Women’s Health, IVF, or related healthcare markets strongly preferred
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
Vitrolife Group
The Vitrolife Group is a world-leading global provider of medical devices and genetic testing testing solutions. Dedicated to the reproductive-health market since 1994, we have grown by focusing on product development, groundbreaking research, consistent quality control and acquisitions of innovative companies in the industry.In 2021, Vitrolife acquired Igenomix, a leader in reproductive genetic testing services primarily for IVF clinics. Together we are now the Vitrolife Group, a global leader in reproductive health focused on supporting our customers and patients worldwide to improve treatment outcomes – always with sustainability in mind. Based on science and advanced research capabilities, our aim is to deliver products and services for the entire reproductive-health journey, providing consistent performance and guaranteed quality.Currently, we are approximately 1,100 people worldwide headquartered in Gothenburg, Sweden. Our products and services are available in more than 125 countries, through our own presence in more than 25 countries and a vast network of distributors for the rest of the world. We are on a mission to be the leading valued solution provider in reproductive health and to support customers with successful treatment outcomes.
Marketing Team
Marketing Team Size
20 (12% of company)
Traffic Signals
Monthly Visitors
6K
Traffic Source Mix
Search
35.2%
Direct
23%
Referral
27.7%
Social
13.1%
Paid
0.9%
Headcount Trend
Current headcount: ~174
Recent News
Links
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