Responsibilities

• Portfolio Architecture and Enterprise Business Impact
• Global Program Architecture: Design non-linear, multi-channel program frameworks that guide complex enterprise Buying Groups through the funnel, delivering disruptive B2B campaign experiences that command market leadership.
• Pipeline Velocity and Revenue Engine : Connect integrated program strategy directly to macro business metrics, optimizing campaigns for high-intent pipeline creation, ARR acceleration, and cross-sell or upsell velocity.
• Omnichannel Ecosystem Connectivity : Own the strategic bridge between digital activation, field experiences, and broader go-to-market channels, ensuring a persistent narrative across every customer touchpoint.
• AI-First Process Efficiency: Architect and deploy AI-driven operational workflows across the campaign lifecycle, drastically reducing manual friction, shortening time-to-market, and maximizing asset reuse at scale.
• Campaign Messaging and Content Governance : Drive campaign messaging consistency and serve as the authoritative lead on content execution, shaping creative output in close alignment with Product / field / paid media & in-house Brand and production teams.
• Content Supply-Chain Optimization : Re-engineer the end-to-end content production process, implementing rigid intake SLAs, modular content architectures, and efficiency benchmarks to eliminate operational churn.
• Performance-Directed Production: Establish a closed-loop feedback mechanism using campaign performance metrics and media signals to dictate what content is created, refreshed, or sunset based on real-time market impact.
• Integrated Equity and Demand Alignment : Bridge top-of-funnel brand perception with aggressive demand generation, ensuring all campaign content serves a clear conversion purpose.
• Team Leadership and Growth : Direct, develop, and scale large, multi-disciplinary teams across FTEs, contractors serving as an empathetic yet high-accountability leader.

Requirements

• 15+ Years of Senior Marketing Leadership : Extensive track record leading integrated marketing, campaign strategy, and content production engines within high-growth global B2B enterprise technology or cybersecurity organizations.
• Large Team and Multi-Stakeholder Management : Proven experience leading and mentoring large, multi-tiered teams while influencing diverse stakeholder groups across complex global matrix environments.
• Operational and Execution Depth : A rare balance of strategic vision and hands-on operational grit; comfortable diving into the details to solve process bottlenecks and build scalable SLAs.
• Fluid Agility and Rapid Turnaround Execution : Demonstrated ability to remain highly responsive, flexible, and decisive under high-pressure scenarios, tight deadlines, and rapidly shifting business priorities.
• Campaign Messaging and Content Command : Deep experience defining campaign-level messaging frameworks, controlling content quality, and driving high-velocity production alongside in-house brand teams.
• Process Efficiency and AI Literacy : Demonstrated capability in re-engineering campaign operations, building scalable intake/SLA frameworks, and leveraging AI tools to accelerate campaign delivery.
• Attribution and Financial Acumen : Strong understanding of funnel economics, Multi-Touch Attribution, and performance metrics to defend investments and prove direct pipeline impact.
• Executive Presence and External Partnerships : Exceptional storytelling skills with a history of securing C-suite alignment and effectively partnering with external market research and analyst firms like IDC.