Senior Director, Marketing

Responsibilities

• Oversee the development of marketing and brand strategies and the execution of brand tactical plans in to support launch of VOCERYQ, INOVIO’s first commercial product.
• Develop strong product branding, campaigns and messaging based on approved product labeling.
• Lead the development of HCP and patient marketing plans, tactics and resources.
• Present marketing plans to executive leadership for input and alignment.
• Support Lauch Meeting, sales training and POA builds.
• Actively manage and lead advertising agencies.
• Build strong, credible, collaborative relationships with key functional groups that include sales, sales training, medical affairs, commercial analytics, legal, regulatory and other functions.
• Collaborate with the Promotional Review Committee (PRC) team to ensure that all brand-related materials are scrutinized for medical validity and supported by brand labeling.
• Ensure all marketing activities and communications are in full compliance with medical, legal, and regulatory guidelines.
• Generate customer insights through participation in both qualitative and quantitative market research.

Requirements

• Bachelor’s degree required, MBA preferred.
• 8+ years in biotech and/or pharmaceutical marketing and sales leadership with experience leading new product launches.
• Currently reside in Northeast, with ability to travel as needed.
• Recent US launch and marketing leadership experience required, rare disease therapeutic area preferred.
• Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients.
• Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.
• Excellence written and oral communication skills.
• Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.
• Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.
• Proven self-starter, able to work independently, able to handle full workload across multiple projects.

Benefits

• INOVIO offers an attractive benefits package and is an equal opportunity employer.