Responsibilities

• Define and evolve Hiatus’ brand pillars, mission, tone of voice, and values, ensuring they remain culturally relevant, emotionally resonant, and rooted in expert-led, client-first care.
• Lead creative storytelling that highlights the unique Hiatus blend of human connection, personalized care, and elevated self-care rituals.
• Oversee development of campaign concepts, visual identity, and in-studio tools that empower teams to deliver the brand consistently and confidently.
• Maintain a warm, confident, and educational brand voice across all marketing channels, from social to email to in-person conversations.
• Own the monthly and quarterly marketing calendar, designing campaigns and promotions that directly drive revenue, increase bookings, and grow memberships.
• Develop integrated campaigns across paid, owned, and earned channels, aligned with seasonal trends, service launches, and key retail moments.
• Partner with operations and studio teams to ensure campaigns are brought to life seamlessly in every location.
• Track campaign performance daily using KPIs such as bookings, membership sales, service mix, and retention, and adjust quickly to maximize results.
• Ensure every campaign has clear goals, real-time optimization, and post-campaign analysis to guide future strategy.
• Lead and optimize paid media strategy across Meta, Google, and other digital platforms to acquire, convert, and retain guests efficiently.