Responsibilities

• Lead the development and execution of the marketing strategy for Harbinger’s lead RESOLVE product, including segmentation, targeting, positioning, channel strategy, customer journeys, and launch readiness.
• Lead development of the RESOLVE brand, messaging, and core launch assets, clearly communicating the test’s intended use, clinical value, evidence, limitations, and role in the diagnostic workup.
• Support Harbinger’s corporate brand and external presence across corporate and product websites, conferences, social media, and communications initiatives.
• Lead provider marketing across priority specialties and practice settings, including education, digital engagement, sales and field tools, and adoption initiatives.
• Build and execute the patient marketing strategy for a self-pay offering, including education, demand generation, conversion, and the end-to-end patient experience.
• Develop marketing strategies, value propositions, and materials for additional priority customers and channels, including health systems and strategic partners.
• Partner with Commercial, Medical, Regulatory, and Legal to ensure marketing programs and external communications are strategically aligned, scientifically accurate, evidence-based, and compliant.
• Manage assigned budgets, agency partners, and performance metrics; measure results and continually optimize programs and investments.

Requirements

• Bachelor’s degree and 10+ years of progressive marketing experience in diagnostics or another regulated healthcare field.
• Demonstrated success launching or commercializing a novel healthcare product.
• Experience marketing to healthcare providers and translating complex science into clear, compelling, and compliant communications.
• Expertise in customer insights, segmentation, positioning, messaging, integrated campaigns, and performance measurement.
• Strong cross-functional leadership, sound judgment, and the ability to build in a fast-moving, ambiguous environment.

Preferred

• Advanced degree in business, marketing, science, public health, or a related field.
• Experience in oncology, molecular diagnostics, genomics, or another emerging diagnostic category.
• Experience helping build or scale a marketing capability, managing external agencies, and supporting patient-facing or self-pay commercialization.

Benefits

• Harbinger Health currently offers healthcare coverage, annual incentive program, retirement benefits and a broad range of other benefits.