Marketing Generalist

Atlanta, GA (On-site)

$85K/yr – $105K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Owner of CRE's brand narrative and demand engine, shaping multi-brand strategy across marketing, digital presence, and partnerships.

  • Own brand architecture, website, and content strategy across portfolios.
  • Build scalable marketing systems (CRM, assets, pipeline tracking) and measurement.
  • Collaborate across leasing, innovation, and journalism functions to maintain credibility and growth.

Job Description

Responsibilities

  • Define brand architecture & narrative across CRE’s expanding portfolio
  • Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets)
  • Own the corporate website & digital presence
  • Lead SEO, digital ads, and content strategy
  • Implement CRM/marketing systems and track pipeline influence
  • Partner with leasing, business development, and innovation/programming teams to support growth
  • Collaborate with our “scientific journalism” communications function — ensuring CRE’s credibility and thought leadership remain front and center
  • If you’re energized by multi-brand orchestration, strategic storytelling, and building scalable infrastructure, you’ll thrive here.

Requirements

  • 5–7+ years full-cycle marketing experience
  • Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma)
  • Experience managing multiple brands/sub-brands
  • Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library)
  • Portfolio demonstrating strategy + execution

Preferred

  • Commercial real estate
  • Innovation districts, Tech Square, labs, or university-industry ecosystems
  • Early-stage environments or “department of one” roles
  • Cross-functional leadership and soft influence style
Collaborative Real Estate logo

Collaborative Real Estate

Commercial real estate development, management, and community activation, focused on innovation districts and research parks in partnership with universities.

Founded in 2004
Atlanta, Georgia, USA
45 employees (5 in marketing)

Salaries

Posted range

$85K/yr – $105K/yr

Taken straight from the job posting.

See all Collaborative Real Estate salaries

Marketing Team

Marketing Team Size
4 (9% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
16.3%
Direct
64.5%
Referral
5%
Social
11.4%
Paid
1%

Headcount Trend

Current headcount: ~45
Collaborative Real Estate logo

Marketing Generalist

Collaborative Real Estate · Atlanta, GA · On-site