Responsibilities

• Responsible for overseeing strategic communications and marketing initiatives and developing long-range plans and programs to meet organizational objectives.
• Helps guide and set departmental budget, goals, and objectives in alignment with organizational goals.
• Participates in university-wide and division-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader.
• Identifies available data to guide strategy and marketing effectiveness.
• Oversees the hiring, management, and mentoring of key staff.
• Develop and lead OpenStax’s marketing strategy across key audiences, including higher education and K-12 educators, students, and institutional partners, informed by audience and market data.
• Drive awareness, educator adoption, learner engagement, and institutional advocacy for OpenStax textbooks, OpenStax Assignable, and future digital learning offerings, with clear and measurable goals for each.
• Develop a deep, data-informed understanding of the evolving higher education, K-12, affordability, and OER landscapes, including how educators evaluate and adopt instructional resources.
• Lead and develop a high-performing marketing team by setting clear priorities, building strong collaboration, and supporting professional growth.
• Own and evolve OpenStax’s brand positioning and messaging within the educational technology and open educational resources landscape, with mechanisms to measure brand health over time.