Senior Director of Marketing, Growth and Performance

Responsibilities

• Set the annual digital marketing strategy and plan, including channel mix, market budgets, and performance targets, and own results against them.
• Own paid media performance across search, social, and other digital channels, directing agency partners and internal teams to deliver patient acquisition outcomes.
• Own website and landing page performance, including user experience, SEO, online scheduling, and conversion rates, setting direction for the team and agency partners who execute.
• Lead CRM and lifecycle marketing, including lead capture, segmentation, and email and SMS communications.
• Run an ongoing testing program to improve campaign and site performance.
• Partner with marketing and operations leaders to set the annual patient acquisition plan and market targets, and translate them into channel plans and budgets.
• Lead regular performance reviews by market with marketing and operations leaders.
• Improve the patient journey from first inquiry to first visit in partnership with Patient Services.
• Own the marketing technology strategy, roadmap, architecture, and budget, and govern the tool and vendor portfolio.
• Oversee CRM and marketing automation implementation and enhancements, delivering on schedule and budget.

Requirements

• Bachelor's degree in Marketing, Business, or related field required
• MBA preferred
• 12+ years of experience in performance marketing required
• 5+ years of experience leading teams required, including experience leading managers or senior specialists and directing agency partners.
• Experience owning a multi-million-dollar, multi-market paid media budget with accountability for acquisition volume and efficiency goals required.
• Experience leading an enterprise CRM or marketing automation implementation and owning a marketing technology roadmap, budget, and vendor portfolio required.
• Strong command of digital analytics, tracking, attribution, and testing required.
• Experience in multi-site consumer healthcare or another regulated category, including HIPAA-compliant marketing, required.
• Experience leading the adoption of AI or automation in marketing, including use-case prioritization, governance, and measurement of business impact, required.
• Ability to translate data into investment decisions and communicate performance, trade-offs, and recommendations clearly to executive, clinical, and business audiences required.

Benefits

• Health Coverage Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
• Paid Time Off Vacation, personal days, and paid holidays to help you recharge.
• Financial & Retirement Planning 401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts.
• Income Protection Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
• Wellbeing Support Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
• Professional Development Opportunities and resources to support your career growth.