Responsibilities

• Serve as the consistent, senior CMX presence in segment leadership meetings and business planning forums, representing the full Communications, Marketing & Customer Experience function.
• Develop and maintain deep understanding of each segment’s strategy, competitive pressures, growth targets, and customer dynamics to speak the business language fluently.
• Identify integrated solutions across CMX disciplines by listening to segment challenges with a full capability lens, not just single-discipline responses.
• Translate segment needs into actionable CMX briefs with strategic context and high-level direction for SMEs to execute.
• Mobilize the right CMX experts across Communications, Customer Experience, Brand, Insights, and Marketing to deliver as one integrated function.
• Maintain real-time awareness of CMX priorities, capacity, and ongoing work to align commitments with what can be delivered when.
• Own CMX commitments to each segment, tracking deliverables, managing expectations, escalating risks, and ensuring follow-through.
• Build trusted, peer-level relationships with segment leaders to position CMX as a strategic partner delivering measurable value.
• Proactively bring CMX insight and capability to segments, identifying opportunities where strategy, experience, brand, or insights can accelerate goals.
• Report to VP, Enterprise Marketing & Acquisition and CMX leadership on segment priorities and strategic opportunities to stay forward-looking.

Requirements

• 10+ years' related work experience in progressive marketing and communications roles
• 5+ years' direct supervisory/management experience
• Related Bachelor's degree required in Marketing, Business, Communications, or a related field
• Experience in a senior leadership role operating across multiple disciplines within a complex, matrixed organization.
• Experience managing acquisition marketing across multiple business segments simultaneously, including Medicare, Medicaid, and/ or commercial employer lines of business.
• Demonstrated ability to serve as a senior, integrated representative of a multi-disciplinary function to business segment or client leadership — translating business needs into cross-functional solutions.
• Deep expertise in integrated acquisition marketing strategy — including campaign planning, audience segmentation, channel mix, budgeting, and performance management across health markets.
• Broad working knowledge of communications, customer experience, brand, and marketing insights disciplines to guide SMEs across areas.
• Proven experience overseeing creative and communications development with a strong eye for brand and compliance in a regulated industry.
• Operational excellence in managing complex, multi-channel campaign workflows including direct mail, email, digital, and agent-facing materials.

Preferred

• Master’s degree, MBA or equivalent
• Experience in the ACA market with regulatory knowledge
• Experience designing marketing strategies for multicultural and multilingual audiences
• Familiarity with AI-driven marketing tools and CDP-enabled audience activation
• Experience partnering with field sales, agent networks, or local market teams

Benefits

• Medical, dental, vision, life and global travel health insurance
• Income protection benefits: life insurance, short- and long-term disability
• Leave programs to support personal circumstances
• Retirement Savings Plan including employer match
• Paid time off, volunteer time off, 10 holidays and 2 well-being days
• Additional voluntary benefits available
• A comprehensive wellness program