Responsibilities

• Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
• Consult with client teams on social measurement best practices, test design and partner capabilities.
• Partner with external social partners to bring alpha and beta opportunities to client teams.
• Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable the developed NGS approach.
• Ensure Social and Marketing Effectiveness team is aware of social partner measurement changes and potential implications.
• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Participate in new business efforts to enable business growth and development (new and existing accounts).
• Assists with local and national department initiatives.
• Sets the vision/strategy for a next gen social measurement approach.

Requirements

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• 10+ years in a quantitative business environment
• 5+ years in marketing analytics with knowledge of the media planning process specifically social
• Experience with all social platforms and their attribution approach (Meta, TikTok, Reddit, YouTube, Pinterest and Snap)
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
• Advanced media measurement capabilities ( i.e.MMM , MTA), and planning A/B and Match Market testing
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Advanced in SQL, Python, or R
• Experience with digital tracking, including knowledge of limitations and advantages
• Advanced MS Office Skills (MS Word, Excel, Powerpoint )

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k ,
• Flexible p aid t ime o ff,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave .
• Dentsu benefits details per state/local laws.