Responsibilities

• Own and lead the U.S. PROVENGE brand strategy, including annual planning, long-range strategic planning, and lifecycle management initiatives.
• Develop and execute growth strategies focused on increasing patient identification, physician referrals, treatment center utilization, and market penetration.
• Continuously evaluate the prostate cancer treatment landscape, competitive dynamics, clinical advances, and evolving treatment pathways to identify opportunities and risks.
• Strengthen PROVENGE's positioning as a foundational immunotherapy option through compelling value propositions, evidence-based messaging, and differentiated customer engagement strategies.
• Identify opportunities to optimize the patient journey and reduce barriers to treatment initiation.
• Serve as the commercial brand leader and trusted advisor to Executive Leadership on market trends, business performance, and growth opportunities.
• Lead development and execution of integrated omnichannel marketing campaigns across HCP, patient, caregiver, and referral audiences.
• Design innovative programs that drive awareness, education, consideration, referral activity, and treatment adoption.
• Develop segmentation, targeting, and engagement strategies for urologists, medical oncologists, advanced practice providers, and treatment centers.
• Lead patient-focused initiatives that improve awareness of PROVENGE and facilitate timely treatment discussions.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of progressive pharmaceutical, biotechnology, oncology, or specialty healthcare marketing experience.
• 5+ years of people leadership experience with demonstrated success building and developing high-performing teams.
• Deep experience leading brand strategy and commercial execution for specialty, oncology, biologic, or highly complex therapeutic products.
• Demonstrated success driving revenue growth, customer adoption, and market expansion through innovative commercial strategies.
• Experience leading cross-functional brand planning and enterprise-level strategic initiatives.
• Strong understanding of physician marketing, patient engagement, omnichannel marketing, customer segmentation, and healthcare analytics.
• Experience managing significant commercial budgets and evaluating marketing effectiveness through data-driven performance measures.
• Strong executive presence with demonstrated ability to influence senior leaders and drive organizational alignment.
• Thorough understanding of FDA promotional regulations, pharmaceutical compliance, and promotional review processes.

Preferred

• Oncology, urology, immunotherapy, cell therapy, or precision medicine experience.
• Experience commercializing provider-administered therapies requiring complex site-of-care coordination.
• Experience in prostate cancer or other specialty oncology markets.
• Experience leading market development initiatives involving both referring physicians and administering treatment centers.
• Track record of successfully launching or revitalizing specialty pharmaceutical or biologic brands.