Responsibilities

• Develop and execute an annual marketing plan to reach earned revenue goals.
• Define and implement engagement and retention plans for key stakeholders: subscribers, single ticket buyers, free event attendees, community participants, and online audiences.
• Develop campaigns, customer experience training, special events, and other resources to diversify and deepen engagement with existing stakeholder groups.
• Collaborate with Advancement and PR/Comms to oversee outward-facing communication.
• Work with the Enrollment and Admissions team to achieve recruitment and enrollment goals; develop marketing strategies and materials to support conference participation, targeted advertising, promotional efforts, and other initiatives.
• Manage the design and production of print and digital collateral, and branded merchandise.
• Oversee relationships with external vendors: brand agency, web design agency, advertisers, etc.
• Oversee owned digital channels, including website, email, social media, and paid media.
• Provide marketing strategy development for various organizational programs, including Curtis Opera Theatre, Curtis Symphony Orchestra, Curtis Recital Series, Curtis New Music Ensemble, Curtis Studio, Curtis on Tour, Curtis Artist Management, and summer programs.
• Responsible for maintaining and promoting institution-wide brand consistency.

Requirements

• 7-10 years of significant experience marketing concerts & events or higher education.
• A track record of increased responsibilities, including demonstrated success in meeting earned revenue goals.
• Comprehensive digital marketing strategy experience with social media, advertising, and email to both drive revenue and expand the brand.
• Experience in pricing tickets and forecasting sales.
• Strong writing and proofreading skills as needed for marketing materials.
• Exceptional project management skills.
• Motivated by working in a small, fast-paced work environment.
• Flexibility to work occasional evenings and weekends as needed.
• Innovative, forward-thinking professional with exceptional interpersonal skills, a genuine and infectious enthusiasm for young artists and the mission of Curtis.
• Ability to think analytically and creatively; a fact-based, data-driven professional.

Preferred

• Curtis welcomes applications from people with a wide variety of experience and backgrounds, who are eager to work hard, learn, and contribute.
• The successful candidate is an optimistic, strategic, collaborative, creative, curious, results-motivated marketing professional with fastidious attention to detail and a demonstrated ability to create and implement a plan toward successful outcomes.

Benefits

• Curtis offers a number of perks for full-time staff including complimentary on campus during the academic year and commuter support.
• Curtis offers a comprehensive benefits package for eligible employees including health, dental, and vision insurance, basic term life and accidental death and dismemberment insurance, short and long-term disability insurance, supplemental insurance options, and paid parental leave.