Responsibilities

• Develop and lead a comprehensive, integrated marketing and communications strategy aligned with Fairyland’s long-term vision
• Shape and steward Fairyland’s brand identity, voice, and storytelling across all channels and experiences - including on-site events and rentals
• Collaborates cross-functionally with all departments at Fairyland to understand the organizational impact and drive strategic initiatives
• Serve as a key strategic partner to the CEO and Senior Leadership Team on communications, positioning, audience development, earned revenue opportunities, and public engagement
• Identify and elevate opportunities to increase visibility, audience engagement, and community impact
• Represent Fairyland externally at events, panels, and within community partnerships
• Oversee the development and execution of multi-channel campaigns, including digital, social media, email, print, PR, and event marketing
• Provide strategic direction for Fairyland’s 21+ events and rental program, ensuring strong brand alignment, audience growth, and revenue performance
• Direct content strategy and production, ensuring consistency and quality across all platforms
• Manage media relations, including press outreach, storytelling, and reputation management

Requirements

• Bachelor's degree in marketing or communications, or equivalent relevant experience
• 8+ years of proven success in a senior management role in marketing, communications and/or public relations; non-profit, cultural institution or mission-driven organization strongly preferred
• 5+ years of experience in leading comprehensive strategic marketing and communications, media relations, and marketing programs with measurable results
• 4+ years of experience managing, mentoring and coaching a team of marketing and communications professionals

Preferred

• Strong Bay Area community knowledge and existing relationships across Oakland’s civic, philanthropic, media and cultural landscape highly preferred
• Excellent writing and editing skills - across formats, audiences, and registers
• Confident, effective, compelling public speaker and organizational representative
• Experience with leveraging data analytics and metrics to inform strategy
• Experience in leveraging events and experiences as a core marketing and revenue strategy
• Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities, including digital marketing campaign development.
• Demonstrated ability to seamlessly embed diversity, equity and inclusion into effective marketing campaigns and communications
• Experience overseeing the design and production of print materials and publications, website management (WordPress), CRM integration (Tessitura) and digital/social media content creation and management.
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution.
• Ability to work independently and responsibly while managing numerous projects simultaneously.

Benefits

• Medical, dental and vision coverage at 100% for employees and 50% for children dependents
• Accrue up to 10 days of PTO in your first year AND separate paid sick leave bank of up to 10 days per year AND three floating holidays per year (available to use after 90 day introductory period)
• 401k plan available
• Family membership to Fairyland or 6 guest passes annually
• Discounts on Fairyland merchandise and Café