Senior Director of Marketing & Communications

Responsibilities

• Develop and execute an integrated marketing and communications strategy that advances the School's Mission, strategic priorities and strengthens its reputation.
• Lead marketing initiatives that elevate the Law School's academic programs, faculty expertise, Centers and Institutes, student and alumni experience, events, and other institutional priorities.
• Use market research, audience insights, competitive intelligence, and emerging trends to inform strategy and investment.
• Develop annual marketing and communications plans that align priorities, resources, budgets, and measurable outcomes.
• Establish and maintain marketing performance metrics, dashboards, and reporting to measure campaign effectiveness, enrollment outcomes, brand awareness, digital engagement, and return on investment.
• Use data and analytics to continuously optimize marketing strategies and resource allocation
• Lead enrollment marketing strategy in partnership with Admissions, developing campaigns that build awareness, generate interest, and support application, enrollment, and yield goals.
• Develop audience segmentation, messaging, and digital strategies that improve engagement with prospective students and other priority audiences.
• Use marketing and enrollment data to evaluate performance and continuously improve campaigns, channels, and resource allocation.
• Partner across the School to develop coordinated marketing strategies for programs and priorities.

Requirements

• Ten or more years of progressively responsible marketing and communications experience, including experience building and leading teams.
• Bachelor’s degree required.
• Demonstrated experience developing and executing marketing, communications, and brand strategies.
• Strong knowledge of digital and social media marketing, including experience creating integrated campaigns and audience experiences.

Preferred

• Experience in higher education, legal or professional services, or another mission-driven organization.