Responsibilities

• Strategic Collaboration
• - Serves as department co-lead, along with senior director of Media & Public Affairs and senior director of Integrated Strategic Communications, in the absence of the associate vice chancellor, Strategic Communications & Brand Marketing. Provides day-to-day support and resources to maintain smooth departmental operations and achieve established goals. Acts as internal and external point of contact to manage inquiries and offer assistance specific to Marketing Communications.
• - Provides leadership and support for all areas within Strategic Communications & Brand Marketing, including guidance on brand and creative services, marketing and production, video and photo needs, print services, and events.
• - Educates and supports CSU Office of the Chancellor colleagues on the role of Marketing Communications in advancing CSU strategic initiatives, fostering understanding and collaboration.
• - Consults and collaborates with internal colleagues throughout the lifecycle of projects and campaigns. Identifies best practices and opportunities to improve internal processes and workflows, making recommendations to leadership to enhance efficiency and effectiveness.
• - Supports the professional development, goal setting, and training of Marketing Communications staff. Ensures that all team areas remain productive, adequately resourced, and capable of meeting capacity to deliver on departmental objectives.
• Strategic Marketing
• - Collaborates with the Strategic Communications & Brand Marketing team to develop and oversee the implementation of integrated marketing campaigns that align with the CSU's strategic plan and institutional priorities.
• - Guides the Marketing Communications team in analyzing sentiment and audience insights to inform and optimize marketing strategies.
• - Partners with the senior directors of Media & Public Affairs and Integrated Strategic Communications to ensure marketing campaigns are cohesive, aligned with broader communication efforts, and effectively drive desired outcomes.

Requirements

• Bachelor’s degree required; master’s degree preferred or equivalent combination of education and relevant work experience.
• Minimum of 8 years of experience in a senior management role within a related field, demonstrating progressive leadership responsibilities and accomplishments.
• Proven leadership and experience in developing and managing comprehensive, integrated marketing plans to advance an organization's mission.
• Extensive experience with branding, including developing and maintaining brand standards, visual identity systems, and ensuring consistent application across all platforms and materials.
• Familiarity with creative processes and principles, including the ability to review and provide constructive feedback on graphic designs to ensure alignment with brand standards and organizational objectives.
• In-depth knowledge of communications and marketing principles, including best practices in messaging, storytelling, and audience engagement.
• Exceptional written, oral, interpersonal, and presentation skills, with the ability to effectively engage with senior management, staff, and external stakeholders.
• Strong decision-making skills with the ability to adapt to a dynamic environment and anticipate future needs.
• Knowledge of reprographics, printing industries, and related equipment to oversee print services and evaluate new technologies effectively.
• Understanding of web practices, design, systems, and accessibility to provide guidance and support for web-based initiatives in collaboration with Marketing department clients and Integrated Strategic Communications.

Benefits

• Comprehensive Health, Dental, and Vision Benefits
• Generous vacation plan
• 15 paid holidays a year
• Tuition waiver education program (also applies to eligible family members)
• Membership in the California Public Employees Retirement System (PERS)