Senior Director of Marketing & Communications

Attleboro, MA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead a school-wide marketing and communications function with brand leadership and donor-facing storytelling at a senior level.

  • Own integrated strategy and full editorial calendar across print, digital, and events.
  • Must-have: 4+ years in marketing/communications with multisector channels.
  • Standout: Experience guiding a Catholic education brand and fundraising storytelling.

Job Description

Responsibilities

  • Leadership role managing overall direction and execution of the communications & marketing function of the school.
  • Manage one PT staffer (with opportunity for more as school approaches next capital campaign)
  • Develop and execute a comprehensive, integrated marketing strategy aligned with the school's strategic vision
  • Maintain and evolve brand identity guidelines, ensuring consistency in voice, visual design, and messaging across all channels and departments
  • Lead the creation of high-quality print and digital collateral for all major institutional initiatives
  • Partner with the Director of Admissions to develop and execute enrollment marketing campaigns targeting prospective students and families
  • Help manage the full prospective-family communications journey from first inquiry through enrollment decision
  • Develop audience-specific messaging that reflects the diverse reasons families choose Bishop Feehan
  • Partner with the advancement team to produce donor-facing communications including appeals, campaign materials, impact reports, and planned giving collateral
  • Develop alumni engagement content that sustains connection to the Feehan community over time

Requirements

  • Bachelor's degree in marketing, communications, journalism, graphic design, public relations, or a related field
  • Minimum of 4 years of progressively responsible experience in marketing, communications, or a closely related role
  • Demonstrated ability to develop and execute integrated marketing strategies across multiple channels
  • Excellent written and verbal communication skills, including strong editorial judgment
  • Proficiency in digital marketing tools, social media platforms, CMS systems, and email marketing platforms
  • Strong project management skills; ability to manage multiple priorities and deadlines
  • Be adaptable and flexible in a fast-paced environment, managing multiple projects simultaneously.
  • A personal commitment to the Catholic mission of Bishop Feehan High School and an ability to articulate that mission authentically to diverse audiences

Preferred

  • Experience in an educational setting that includes advancement and enrollment responsibilities
  • Familiarity with enrollment marketing and/or advancement/development communications
  • Experience with design tools (Adobe Creative Suite, Constant Contact, Canva, or equivalent)
  • Proven ability to effectively lead and manage a team.

Benefits

  • Bishop Feehan High School offers a comprehensive benefits package that includes health and dental insurance, a 403(b) retirement plan, professional development support, tuition benefits and generous PTO.
Bishop Feehan High School logo

Bishop Feehan High School

Bishop Feehan High School is one of New England's premier Catholic co-educational, college preparatory schools located in Attleboro, Massachusetts.Opened in 1961 under the leadership of the Sisters of Mercy, Bishop Feehan now boasts over 10,000 graduates, whose influence for the good can be felt throughout the world. In fact, we have graduates living in all 50 states and in 7 foreign countries.With an established reputation for academic excellence, Feehan has further enhanced its status with recent 1 to 1 technological initiatives and campus-wide facilities improvements including the addition of a new Fitness Center. Add to these assets, class sizes of 18-1, affordable tuition, generous financial aid, and a culture of hospitality and you will conclude, as thousands who have preceded you, there's a lot to like about Feehan!

Founded in 1961
Attleboro, Massachusetts, USA
166 employees (3 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Traffic Source Mix
Search
27.9%
Direct
47.9%
Referral
6.3%
Social
16.4%
Paid
1.4%

Headcount Trend

Current headcount: ~167

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