Responsibilities

• Provide thought leadership and strategic direction for the Council's brand and marketing strategies, offering a creative vision that supports ACE's mission and enhances the Council's reputation as the leader in higher education.
• Manage the day-to-day activity of a five-person marketing and creative content team consisting of marketers, editors, designers, and project managers, including career and goal development and training plans.
• Work with senior leaders to brainstorm, conceptualize, and properly allocate resources towards telling ACE’s story, ensuring all content is consistent and appropriate to audiences that include members, funders, sponsors, and the wider higher ed community.
• Manage the design, implementation, and evaluation of an integrated marketing plan that includes market research, competitive analysis, and assessment projects (e.g. pricing research) for potential products and services and infuses smart, creative, and measurable digital components to support ACE's mission and enhance the Council's reputation as the leader in higher education.
• Oversee the editing and layout of all external facing projects, including ACE’s flagship reports like ACPS, REHE, and HERI, ensuring the projects uphold ACE brand standards in their clarity, consistency, voice, and visual impact.
• Transform complex data into compelling visual stories through strategic data visualization, ensuring easy accessibility and improved engagement for ACE’s audiences
• Serve as a strategic thought partner to colleagues across the Council, advising on content strategy and product development, to drive higher audience engagement and ensure materials are impactful and effectively communicated.
• Build relationships across the Council to understand business goals and objectives, audiences, and operational functions.
• Stay current on the latest marketing and design trends to achieve Council goals.
• Oversee the scheduling and prioritizing for all marketing and creative content projects and requests, from conception to production to final product.

Requirements

• Bachelor’s degree or equivalent work experience and minimum of 8 years of experience working in communications, marketing, or a related field. Graduate level degree may be considered in lieu of experience.
• Broad functional experience in areas of strategic planning and marketing, business and market development, market research.
• Strong project management, analytical and strategic planning skills.
• Strong interpersonal skills, maturity and good judgment, and ability to communicate effectively with a diverse range of individuals.
• Experience managing a team to direct and guide the marketing and communications strategy, allowing them to grow professionally and help foster a culture of innovation and opportunity, and client service.
• Exceptional writing, presentation, and interpersonal communication skills.
• Good eye for visual design, usability/user experience techniques, and best practices in marketing.
• Extensive experience Adobe Creative Suite.
• Substantive experience at associations, nonprofits, or in higher education.

Benefits

• Medical/Dental/Vision Insurance
• Flexible Spending Account
• 403B with matching incentive + employer contribution
• Short term disability/Long term disability/Life insurance
• Generous PTO package
• 13 paid holidays + week between Christmas Eve & New Years Off
• Professional Development Opportunities