Responsibilities

• Responsible for identifying new market space for TKC by analyzing trends and market disruptions and searching for emerging opportunities to advance Nonviolence365 and the Beloved Community.
• Oversees team responsible for the development and execution of integrated marketing and communication plans that ensure multichannel engagement and alignment in support of brand and revenue objectives.
• Sets and achieves measurable marketing and communications goals/objectives and ensures that evaluation systems are in place to monitor performance; report progress to leadership; and adjust future plans and tactics as needed.
• Day to day supervision, coaching and mentorship of mar/com staff and contractors to achieve maximum effectiveness
• Develop in-depth understanding of program owners’ priorities – informed by interviews with key stakeholders, review of business plans and audit of research/industry insight, etc. – to propose the most effective messaging and positioning for driving business and marketing objectives.
• Integrate innovative solutions and concepts including technology to improve end user and guest experience related to Mrs. Coretta Scott King’s leadership and Dr. King’s leadership of the modern-day civil rights movement.
• Proactively identify marketing and communications opportunities, challenges, and emerging issues facing the organization.
• Collaborate in the development of a membership network structure that includes benefits appropriate to level of contribution
• Oversees website content, website development and social media strategy for the organization
• Communicates regularly with leadership and staff to lead, develop and execute appropriate organizational messaging and content, strategies, messages, branding, advertising and other constituent communications, collateral and promotional materials, including website, newsletter, and other constituent communications, collateral, and promotional materials.