Responsibilities

• Lead Arm’s China regional marketing strategy, aligning narrative, positioning, and execution to the unique dynamics of the China technology ecosystem
• Build and develop positive relationships with China’s most influential KOLs and ecosystem voices, ensuring Arm is consistently represented with credibility and clarity
• Partner closely with global leadership, sales, ecosystem, and product teams to drive aligned and coordinated growth initiatives in the region
• Strengthen and localize integrated campaigns that promote Arm-based solutions across Cloud, Physical, and Edge AI markets
• Translate global messaging into regionally resonant storytelling tailored to China’s audience, platforms, and influencers
• Drive thought leadership and visibility for Arm at key China industry events, developer forums, and partner engagements
• Maintain a deep pulse on market trends, competitor activity, partner needs, and emerging opportunities that can shape Arm’s strategy and investments
• Act as the connective tissue between global and China teams, ensuring alignment on priorities, visibility for regional work, and consistency across messaging and execution
• Foster a culture of teamwork, speed, and continuous improvement that reflects the pace of China’s tech ecosystem

Requirements

• Fluency in Chinese (Mandarin) with strong English communication skills
• Location flexibility; if based in the US, ability and willingness to travel to China frequently
• Strong understanding of the China technology ecosystem
• Tried and tested experience in marketing, ecosystem engagement, or product marketing within China’s tech industry
• Familiarity with KOL-driven influence models and a track record of activating KOLs to drive business results
• Strong network and relationship-building capability with China industry partners, media, and influencers
• Technical proficiency at a functional level - be able to understand Arm technology and articulate value propositions across markets
• Ability to operate in a matrixed global organization and collaborate effectively across cultures, time zones, and priorities
• Strategic problem solver who understands how to connect market opportunity to operational execution
• Comfort working in a fast paced environment where priorities evolve quickly and execution speed matters

Preferred

• Established relationships with major China OEMs, ISVs, KOLs, or developer communities
• Experience activating large-scale campaigns on platforms such as WeChat, Weibo, Douyin, Bilibili, Zhihu, and emerging AI-driven channels
• Familiarity with how AI is changing the developer ecosystem and accelerating demand for purpose-built compute
• Experience working with global teams and crafting localized narratives from global strategy