Responsibilities

• Lead the full campaign lifecycle, including intake and discovery, design, build and QA, launch, live optimization, and post-campaign analysis.
• Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization.
• Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance.
• Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards.
• Ensure rigorous quality assurance processes are completed prior to launch and that approval workflows and audit trails are maintained.
• Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects.
• Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights.
• Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns.
• Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication.
• Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality.
• Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance.
• Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence.
• Partner with Marketing Technology teams to evolve platforms and integrations (e.g., MAP, CRM, CDP, analytics) and improve data quality for targeting and measurement.
• Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics.