Senior Director Marketing at Bimbo Bakeries USA | Irving, TX | $176K/yr – $247K/yr

Bimbo Bakeries USA

Senior Director Marketing

Irving, TX (On-site)

$176K/yr – $247K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own brand strategy and portfolio development, drive innovation and go-to-market plans, and lead cross-functional teams to translate market insights into a scalable branding roadmap.

Brand planning and marketing mix development aligned with strategic vision
Lead cross-functional teams to commercialize new items and manage the innovation pipeline
Aggregate market and competitive insights to shape positioning and growth opportunities

Job Description

Responsibilities

Develop and execute brand planning and marketing mix elements for the Brand.
Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.
Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.
Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.
Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Requirements

Bachelor’s Degree required
MBA Preferred
A minimum of 10 years’ experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education
Experience managing multiple direct reports
Proven experience in leading cross-functional teams to results; matrix corporate environment a plus
Project management skills; ability to manage multiple projects, adjust priorities, and meet deadlines
Strong written, oral, and formal communication skills
Ability to influence across the organization at multiple levels
Technical experience a plus (e.g. R&D and/or product development)

Preferred

MBA Preferred
Technical experience a plus (e.g. R&D and/or product development)
Experience managing multiple direct reports in a matrix environment

Benefits

Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Annual Bonus Eligibility

Bimbo Bakeries USA

3.1 Glassdoor

Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Founded in 2016

Horsham, Pennsylvania, USA

11K employees (700 in marketing)

www.bimbobakeriesusa.com

51% recommend to a friend

58% CEO approval