Responsibilities

• - Strategic Brand Leadership Ability to define, steward, and evolve a differentiated brand that drives long-term value while enabling performance marketing effectiveness across channels. - Integrated Campaign Leadership Ability to align brand storytelling, media, channels, and execution into cohesive, high-performing go-to-market efforts. - Growth & Full-Funnel Marketing Expertise Leverage extensive experience in digital products and full funnel marketing strategies, including an understanding of digital paid channels, earned media and messaging integration. Work with Marketing Subject Matter Experts in the Shared Services team to identify the best growth strategies - Data-Driven Decision Making Comfort using analytics, experimentation, and insights to inform strategy, optimize performance, and allocate resources effectively. - Team Leadership & Cross-Functional Collaboration Proven ability to build strong teams, set clear priorities, and execute with rigor in fast-paced, growth-oriented environments. - Executive Communication & Influence Clear, concise communicator who can translate complexity into actionable direction for executives, franchisees, and teams.

Requirements

• - Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree desirable, but not a prerequisite
• - 15+ years of experience in marketing leadership spanning both brand and performance
• - Proven experience owning full-funnel marketing with accountability for both brand health and revenue outcomes
• - Demonstrated ability to lead integrated teams across brand, digital, lifecycle, and media functions
• - Strong communication, analytical, and team management skills.
• - Experience partnering with senior executives and influencing cross-functional stakeholders
• - Experience operating in complex, multi-unit or franchise environments strongly preferred

Preferred

• - MBA or advanced degree desirable, but not a prerequisite
• - Experience operating in complex, multi-unit or franchise environments strongly preferred

Benefits

• - Medical, Dental and Vision Coverage
• - Hybrid Work Environment
• - Life and Disability Insurance
• - Unlimited Time off + Paid Holidays
• - Flexible Friday's between Memorial Day and Labor Day
• - 401(K) Savings Plan Matching at 4%
• - 10 Coaching and Therapy sessions
• - Mental Health Benefits
• - Brand Discounts & Reimbursements
• - In-house workout facilities