Responsibilities

• Own and evolve the multi-year global Brand Marketing and Sports Marketing strategy for adidas Golf, aligned with Golf, Brand and Enterprise strategy.
• Set the integrated consumer and athlete agenda across Storytelling, Activation, Sports Marketing, Digital, Social, PR, Retail Marketing and Creative Development.
• Represent Marketing on the Golf Senior Leadership Team and shape Business Unit strategy, growth priorities, resource choices and organizational decisions.
• Translate consumer, cultural, athlete, marketplace and commercial insight into clear marketing priorities and measurable brand and business outcomes.
• Ensure Sports Marketing operates as a horizontal capability that informs and strengthens Storytelling, Activation, Product, Design, Development, Go-to-Market and Commercial execution.
• Own the global adidas Golf Sports Marketing strategy, athlete and partner portfolio architecture and multi-year investment priorities across professional, amateur and collegiate golf.
• Set the direction and decision criteria for athlete identification, scouting, evaluation, recruitment, renewal and exit recommendations based on brand fit, product credibility, consumer influence, geographic relevance and commercial value.
• Lead or directly oversee the most material athlete and partner negotiations with agents, management companies, tours and golf organizations in partnership with Legal, Finance and relevant adidas stakeholders.
• Own senior relationships with priority athletes, agents and strategic partners and serve as the executive escalation point for significant contractual, service, performance, reputational or athlete-welfare matters.
• Maintain visible leadership within the golf ecosystem, including appropriate presence at major professional and amateur events, while empowering the Sports Marketing team to lead ongoing tour coverage and athlete service.

Requirements

• University degree in Marketing, Communications, Sports Management, Business or a related field. Master degree or MBA preferred.
• 15+ years of progressive experience spanning brand marketing, integrated marketing, Sports Marketing, athlete management, partnerships or related leadership roles.
• Meaningful leadership experience in both Brand Marketing and Sports Marketing; candidates must demonstrate direct experience working with athletes and agents and leading or materially influencing contract negotiations.
• 8+ years of people leadership experience, including leadership of senior leaders and multidisciplinary global teams.
• Proven accountability for global marketing strategy, material budgets, athlete or partner portfolios, agency ecosystems and measurable brand and business outcomes.
• Demonstrated experience connecting athlete partnerships to product, storytelling, activation and commercial value.
• Experience in golf, sporting goods, a major sports organization, athlete representation or a global consumer brand strongly preferred.
• Ability to travel regularly, including presence at priority professional and amateur golf events.
• Advanced Microsoft 365 skills, particularly PowerPoint and Excel.
• Fluent English, written and spoken.

Benefits

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.