Responsibilities

• Serve as the steward of the Global Travel Collection enterprise brand.
• Develop and evolve the long-term brand strategy and positioning.
• Establish brand governance, standards, messaging, visual identity, and tone of voice.
• Ensure brand consistency across Leisure, Corporate, Entertainment, and GTC UK while recognizing the unique positioning and objectives of each.
• Partner with executive leadership and business unit leaders to strengthen the enterprise brand while supporting divisional priorities.
• Provide brand standards and guidance for advisor-facing and enterprise marketing materials while partnering with internal stakeholders to ensure consistent brand application.
• Develop integrated marketing strategies aligned with enterprise priorities and divisional business objectives.
• Translate business goals into measurable marketing initiatives supporting advisor growth, partner engagement, revenue generation, and brand awareness.
• Identify opportunities to strengthen the Global Travel Collection value proposition and market differentiation.
• Establish KPIs and measure marketing effectiveness.

Requirements

• BA/BS degree preferred
• 5 – 7 years leadership experience with proven results within in a fast-paced environment
• Experience driving culture and engagement in a global organization, with expertise of factors and components that drive both
• Experience leading and driving successful global internal communications
• Demonstrated ability to work at levels- strategic, operational, and tactical
• Excellent communication and writing skills with ability to form stories and narrative, with attention to detail
• Experience working with leaders at all levels of an organization, ability to create and foster business relationships with leaders and employees
• Strong Project Management skills
• High level of initiative and motivation to quickly resolve challenges
• Strong presentation, facilitation, and interpersonal communications skills

Benefits

• Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.