Brand Manager, Individual Meals

Plano, TX (Hybrid)

$132K/yr – $140K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Lead the Brand Manager for Individual Meals, guiding concept-to-market development for single-serve, on-the-go meals and owning the annual plan and cross-functional execution.

  • Owns the Consumer Understanding Opportunity from concept to market
  • Leads cross-functional teams, agencies, and franchisees
  • Drives strategy, commercialization, and financial targets

Job Description

Responsibilities

  • The Brand Manager, Individual Meals owns KFC's single-serve business – sandwiches, boxes, combos, tenders, and snack-plus-meal occasions that win the one-person, on-the-go customer.
  • The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and turning them into transactions.
  • This role is critical to the Bird Comeback Plan because it owns concept-to-market for the individual-meal growth platform that enables KFC to become more Relevant, Visible, and Consistent with customers.
  • It anchors Modern Menu and Modern Value – giving solo and lunch customers a craveable, affordable reason to choose KFC over a crowded QSR field.
  • Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual individual-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-functional teams, agencies, and franchisees to bring it to life across the system.
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Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Salaries

Posted range

$132K/yr – $140K/yr

Taken straight from the job posting.

See all Yum! salaries

Traffic Signals

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Headcount Trend

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Brand Manager, Individual Meals

Yum! · Plano, TX · Hybrid