Senior Director of Marketing

USA (Remote)

$140K/yr – $190K/yrSenior Level7+ years expFull time

Posted 3 days ago

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Job Summary

Own the end-to-end brand and growth playbook, from positioning and content creation to paid and earned media, channel development, and lifecycle marketing, while partnering with data science and patient engagement to drive activation and retention.

Job Description

Responsibilities

Brand Positioning:
Shape and implement brand positioning in partnership with the PR agency
Define and sharpen the value proposition across audiences, including patients and health plans
Craft and steward a distinctive visual identity across all audiences
Manage the content calendar, including production and implementation, in close collaboration with PR agency - from peer-review manuscripts and conferences to video, carousels, and papers
Brand Awareness:
Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels
Lead earned media strategy, including PR and social
Build and maintain the integrated marketing calendar, determining what brand creative runs and when
Channel Development:

Requirements

5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function, ideally in healthcare, health tech, or another regulated, mission-driven industry
Track record owning brand positioning and narrative end-to-end — strategy through paid, earned, and content execution — with measurable impact on brand awareness and demand
Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies (creative, media, PR)
Experience developing content strategy and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus
Proven people leadership — able to manage, coach, and grow a small team while staying close to execution in a fast-scaling environment
Strong cross-functional collaborator — able to partner with Product, Data Science, Network, and Growth without owning it all
Experience owning a marketing budget and reporting on performance/ROI
Excellent written and verbal communication skills, adaptable across audiences and formats
Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience

Preferred

Familiarity with value-based care, health plans, or provider audiences
Consumer marketing background

Accompany Health

4.4 Glassdoor

Accompany Health is on a mission to give patients with complex needs the dignified, high-quality care they deserve but rarely receive. A primary, behavioral, and social care provider, Accompany Health walks alongside patients for their entire care journey, offering at-home and virtual care, as well as 24/7 support. Partnering with innovative payors, Accompany Health is powered by remarkable care teams, elegant technology, and a commitment to evidence-based practice. We build long-term relationships with our patients so they know, without question, that our team is here for them day or night, year after year. We focus on the health outcomes most important to our patients to make it clear that they lead the way. To achieve our mission, we collaborate with community-based organizations, local providers, and health plans. While our headquarters is in Bethesda, MD, our teams are distributed across the country. If you’re eager to make a tangible difference in people’s lives, to help correct long-standing disparities in health care, join us. To learn more about career opportunities at Accompany Health check out our career page at www.accompanyhealth.com/careers.

Founded in 2022

Bethesda, Maryland, USA

279 employees (6 in marketing)

accompanyhealth.com

1% recommend to a friend

1% CEO approval