Responsibilities

• Develop and lead the enterprise-wide strategy for SKIMS loyalty, establishing the program vision, objectives, customer value proposition, and multi-year roadmap.
• Define how loyalty supports SKIMS’ broader customer, brand, digital, retail, and growth strategies across the full customer journey.
• Continuously evolve the program structure, benefits, experiences, and engagement model based on customer needs, business priorities, and program performance.
• Establish clear priorities and decision frameworks for balancing customer value, brand differentiation, engagement, and financial return.
• Identify new loyalty capabilities and opportunities across channels, markets, customer segments, and stages of the customer lifecycle.
• Own strategies to grow loyalty enrollment, activation, engagement, retention, and share of customer spend.
• Develop differentiated strategies for new members, highly engaged members, at-risk members, lapsed members, and other priority customer cohorts.
• Partner with Digital, Retail, Marketing, and Customer Experience teams to embed loyalty acquisition and engagement into key customer touchpoints.
• Develop programs that encourage deeper relationships with SKIMS, including increased purchase frequency, cross-category adoption, channel engagement, and advocacy.
• Identify barriers to membership and engagement and lead cross-functional efforts to improve the end-to-end member experience.

Requirements

• 10+ years of experience in loyalty, CRM, lifecycle marketing, customer engagement, retention, or a related field within a consumer-facing business.
• 4+ years of experience leading teams, major cross-functional programs, or enterprise-level loyalty initiatives.
• Demonstrated experience owning and evolving a scaled loyalty or membership program with measurable impact on customer engagement and business performance.
• Deep understanding of loyalty strategy, customer lifecycle management, segmentation, personalization, retention, and member economics.
• Experience managing complex multi-channel customer programs across large-scale customer databases.
• Strong analytical orientation and demonstrated ability to use customer data, experimentation, cohort analysis, and performance measurement to guide strategy.
• Experience building testing roadmaps across program benefits, offers, messaging, segmentation, personalization, and digital experiences.
• Strong commercial judgment with the ability to balance customer value, brand experience, operational complexity, and financial return.
• Proven ability to influence senior executives and cross-functional stakeholders and lead through ambiguity in a fast-moving environment.
• Exceptional communication, storytelling, presentation, and organizational skills.

Preferred

• Experience within apparel, fashion, beauty, retail, consumer products, or another culturally relevant consumer brand.
• Experience leading loyalty across both ecommerce and physical retail channels, including web and app experiences.
• Experience with tiered loyalty programs, experiential benefits, early access, member recognition, and non-discount loyalty mechanics.
• Experience partnering with analytics teams to evaluate loyalty incrementality, customer lifetime value, retention, and program economics.
• Familiarity with loyalty-platform, experimentation, and personalization technologies.

Benefits

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party