Senior Director, Loyalty Products & Member Engagement

Bethesda, MD (Hybrid)

$151K/yr – $193K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive Marriott Bonvoy's loyalty roadmap by owning elite benefits and member engagement, while coordinating cross-functional delivery to maintain a compelling, emotionally resonant loyalty experience.

  • Loyalty Strategy & Governance: Define and execute strategy for elite benefits and loyalty products, overseeing end-to-end design and continuous improvement across tiers and touchpoints.
  • Member Experience Ops: Lead end-to-end member engagement across benefits, events, recognition, and partner touchpoints to strengthen sentiment and retention.
  • Cross-Functional Leadership: Align Marketing, Digital, GT, Operations, Revenue, and Finance to ensure clear, consistent loyalty value across brands and channels.

Job Description

Responsibilities

  • Lead strategy, design, and execution of Marriott Bonvoy loyalty products and elite member engagement initiatives.
  • Operate and advance the end-to-end member experience across benefits, Elite tiers, engagement programs, and partner touchpoints.
  • Oversee a portfolio spanning core elite benefits, Elite tiers, member engagement programs, Marriott Bonvoy for Associates, and ownership of published member benefits and tier policies.
  • Partner cross-functionally across Marketing, Digital, Global Technology, Operations, Revenue, CEC, and Finance to ensure seamless delivery, clarity, and consistency of the loyalty value proposition across Brands and touchpoints.
  • Set strategic direction, prioritize investments, monitor performance metrics, and lead a team responsible for both day-to-day execution and long-term transformation of the loyalty experience.
  • Define and lead strategy for elite benefits and loyalty products; oversee design, execution, and continuous improvement of member benefits across all tiers/touchpoints.
  • Assess performance, member feedback, and competitive landscape to inform roadmap and program enhancements.
  • Own end-to-end member engagement strategy, including events, panels, and recognition/gifting; includes supporting Member Day; drive initiatives that deepen emotional loyalty; oversee management of member escalations, survey response, engagement channels, and feedback loop to improve sentiment and retention.
  • Own status qualification pathways and annual processing; ensure consistent execution and governance across qualification pathways; lead execution of Marriott Bonvoy for Associates; cross-functional coordination; own and maintain published member benefits; governance of core programs.
  • Represent Loyalty in enterprise initiatives and ensure alignment with broader business strategy; lead vendor and agency relationships supporting product and engagement initiatives.
  • Lead and develop a team responsible for loyalty products and engagement programs; balance strategic priorities with operational excellence; foster accountability, collaboration, curiosity, innovation, and continuous improvement; grow and coach associates to gain new skills and impact.
  • Serve as SME for Marriott Bonvoy and other loyalty programs across cross-functional projects; connect dots across the organization to ensure the core program drives value for customers, owners, and members alike

Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 10+ years of relevant experience in loyalty, product, customer experience, or related functions
  • Demonstrated leadership of cross-functional teams and complex programs

Preferred

  • MBA or similar advanced degree preferred
  • Experience in hospitality, travel, or consumer loyalty programs
  • Deep expertise leading large-scale, cross-functional initiatives, driving complex organizational change and delivering measurable business outcomes
  • Proven ability to influence senior stakeholders and executive leadership, including developing and presenting data-driven business cases to advance strategic priorities
  • Demonstrated strong analytical and financial acumen, with the ability to synthesize complex data and communicate insights clearly through written and verbal channels

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

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