Senior Director, Loyalty Analytics & Member Experience

Miami, FL (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Carnival’s Loyalty portfolio strategy for 30M+ members across onboard and shoreside channels.

  • Must-have: 10+ years in loyalty/operations with P&L responsibility and team leadership.
  • Standout: Executive-level partnerships across ships, ports, and guest services to raise engagement and lifetime value.

Job Description

Responsibilities

  • Loyalty Benefit & Member Experience Strategy (Portfolio Ownership)
  • Own the end-to-end strategy and governance for the Loyalty benefits portfolio—including Tier Benefits, Milestone Programs, and the Diamond Desk—covering 30M+ members across onboard, shoreside, and digital channels.
  • Set a 3–5 year roadmap for benefit design, eligibility rules, fulfillment models, and inventory planning; ensure experiences are consistent, scalable, and cost-effective.
  • Partner at the executive level with SVP/VPs of Housekeeping, Beverage Operations, Dining, Guest Services, Entertainment, and Retail to co-create guest journeys and service standards that drive engagement, retention, and lifetime value.
  • Establish experience KPIs (e.g., benefit fulfillment accuracy, guest satisfaction, utilization rates, cost-to-serve) and lead monthly/quarterly reviews with shipboard and shoreside leadership.

Requirements

  • Bachelor's or Master's degree in business, Marketing, or Economics
  • A minimum of 10 years of experience in a variety of increasingly responsible positions with proven P&L responsibility, managing revenue and/or exposure to a variety of industries.
  • A minimum of 5 years of experience leading a team of 2+ in Operations/marketing.
  • Experience with Loyalty or travel brands a major plus.
  • Good system knowledge and strong analytical skills
  • Manage a complex system and the P/L that will execute a substantial portion of the program’s operational budget.
  • Quality assurance, testing, and ability to coordinate across departments
  • Loyalty operations/cruise management/guest-experience experience required
  • This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Preferred

  • Experience with Loyalty or travel brands a major plus.

Benefits

  • Health Benefits: - Cost-effective medical, dental and vision plans - Employee Assistance Program and other mental health resources - Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits: - 401(k) plan that includes a company match - Employee Stock Purchase plan
  • Paid Time Off: - Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
  • Other Benefits: - Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends - Personal and professional learning and development resources including tuition reimbursement
Carnival Corporation logo

Carnival Corporation

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Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally.In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched. Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. The company is dual-listed and traded on the London and New York stock exchanges and is included in both the S&P 500 index in the US and the FTSE 250 index in the UK.

Founded in 1972
Miami, Florida, USA
3.1K employees (205 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
163.1K
Traffic Source Mix
Search
42%
Direct
39.7%
Referral
16%
Social
1.6%
Paid
0.5%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
111 (4% of company)
Median Career Experience
15 years
Median Tenure
2.4 years

Funding

Total Funding
$15.9B
Last Raise
Post IPO Debt, 5 months ago

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