Responsibilities

• Own the lifecycle marketing strategy across multiple brands, with full responsibility for email and SMS performance
• Set the vision for customer journeys, including acquisition, onboarding, engagement, retention, and reactivation
• Lead and develop a team of lifecycle leaders and supporting functions, including email developers, QA specialists, and technical partners.
• Establish best practices for segmentation, personalization, experimentation, and deliverability
• Partner closely with relevant brand partners, Performance, Creative, and Data teams to ensure lifecycle programs are aligned with broader growth goals
• Oversee roadmap planning, prioritization, and resourcing across brands
• Define KPIs and performance frameworks; use data to optimize programs and communicate impact to senior stakeholders
• Evaluate and evolve lifecycle tools, platforms, and processes as the organization scales
• Act as the senior escalation point for complex lifecycle challenges, from technical issues to strategic tradeoffs

Requirements

• 10+ years of experience in lifecycle marketing, CRM, or retention marketing, with deep expertise in email and SMS
• Proven experience leading lifecycle strategy across multiple brands or business lines
• Strong people leadership experience, including managing managers and specialized functions
• Agency or high-growth, multi-brand environment experience strongly preferred
• Demonstrated ability to scale lifecycle programs that drive measurable revenue and customer value
• Deep understanding of customer data, segmentation strategies, and lifecycle analytics
• Comfortable operating at both strategic and executional levels
• A collaborative leader who can influence cross-functional partners and senior stakeholders

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!