Senior Director, Integrated Investment

New York, USA (Hybrid)

$120K/yr – $230K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end media planning and activation, guiding data-informed strategies for luxury/CPG clients while building and leading a high-performing team focused on KPI-driven outcomes.

  • Campaign activation: develop and execute integrated video and digital plans to hit client KPIs.
  • Insights storytelling: translate analytics into compelling recommendations tied to business goals.
  • Team leadership and governance: allocate resources, supervise workstreams, and coach colleagues to deliver on roadmap.

Job Description

Responsibilities

  • Develop short and long-term investment activation plans based on the client’s stated business objectives, implement those plans, and achieve key metrics (KPIs)
  • Extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of your team
  • Present and lead digital and video strategic and tactical plans with clients, staff and internal teams
  • Provide regular insights and training to challenge and develop team members
  • Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization
  • Understand business concepts and client objectives to identify campaign expansion opportunities
  • Manage agency partner or technology relationships needed to support campaign initiatives
  • Show innovation and thought leadership in leading the integrated media planning and activation with new solutions and pilot opportunities as appropriate
  • Provide feedback and input for the development of the annual roadmap and learning agenda

Requirements

  • 10+ years of work experience with 4+ years of experience successfully leading digital and video investment teams
  • In-depth understanding of video campaign management and digital direct optimization practices
  • Strong program management and organizational skills, being able to manage multiple projects at once and enjoying working in a fast-paced, results-oriented agency
  • Strong leadership and management skills, and committed to nurturing, training and growing your team
  • Demonstrated ability to collaborate and be a team player with client business lead and other strategists and peers to deliver top quality work that exceeds the client\'s goals and KPI\'s
  • Demonstrated ability to extract analytical insights, tell a story, and deliver recommendations with rationale
  • Luxury or CPG industry experience a plus

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

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