Senior Director, Integrated Customer Experience (ICX) Activation

Boston, MA (Hybrid)

$212K/yr – $318K/yrSenior Level15+ years expFull time

Posted 13 days ago

Job Summary

Own and execute the ICX activation blueprint, roadmaps, and capability priorities while translating journeys into actionable requirements, leading a 10-person team and aligning across marketing, data, and technology domains.

Own ICX activation blueprint, roadmap, and capabilities
Define and govern agentic AI, website, and marketing automation roadmaps
Lead a 10-direct-report team and drive cross-functional collaboration

Job Description

Responsibilities

Own the ICX activation blueprint, roadmap, and capability priorities
Translate journeys and personalization priorities into business requirements and capability roadmaps
Define orchestration capabilities required to activate priority ICX journeys
Partner with DTE and I&A to implement scalable, governed, and measurable capabilities
Own the ICX agentic AI portfolio and define business requirements for agent interaction and orchestration
Own website product roadmap and prioritization across the commercial website ecosystem
Define website requirements spanning discoverability, SEO/GEO, experimentation, optimization, and personalization
Own the business roadmap for marketing automation capabilities, including SFMC and related activation functionality
Define requirements for journey configuration, triggers, APIs, and campaign automation
Own business requirements for customer data and activation capabilities, including CDP, identity resolution, audience management, and consent integration

Requirements

Expertise in ICX engagement, customer journey activation, and orchestration
Strong understanding of digital platforms, websites, marketing automation, customer data, and activation technologies
Ability to translate business strategy into requirements, roadmaps, and scalable capabilities
Experience with AI-enabled customer engagement and agentic AI use cases
Strong cross-functional leadership and stakeholder management skills
Strong communication, change management, and vendor management capabilities
Bachelor’s degree required; advanced degree preferred
15+ years of relevant experience in ICX engagement, digital marketing, customer activation, marketing technology, product management, or related fields
Experience in biopharmaceutical, healthcare, or another highly regulated industry preferred
Experience leading teams in complex, matrixed organizations

Benefits

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Vertex Pharmaceuticals

4.2 Glassdoor

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and has made significant advancements in multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, and acute pain — and continues to progress clinical and research programs in these diseases. We also have a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where we have deep insight into causal human biology, including acute and neuropathic pain, APOL1-mediated kidney disease, IgA nephropathy, autosomal dominant polycystic kidney disease, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency. Our global headquarters is in Boston, and we have research and development (R&D) sites and commercial offices worldwide.Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. We have also earned a spot on TIME Most Influential Companies, TIME Best Inventions, and Fast Company Most Innovative Companies lists. Our research and medicines have received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the Prix Galien, the Scrip Award and the Breakthrough Prize awards.Read our community guidelines: https://www.vrtx.com/vertexs-community-guidelines/

Founded in 1989

Boston, Massachusetts, USA

6.1K employees (282 in marketing)

www.vrtx.com

83% recommend to a friend

88% CEO approval